One visibility problem, not three
Google's AI Overviews, ChatGPT, Perplexity and Gemini are changing how people find businesses. The fundamentals that make you rank — a fast, well-structured site, content that genuinely answers a question, and a credible domain — are also what make AI systems willing to cite you. AdExcel works on all of it together rather than treating “SEO” and “AI” as separate projects.
The work, in plain terms
- Technical SEO & site healthCrawlability, indexation, site speed, structured data and the fixes that let search engines read your site properly.
- On-page & content optimisationMapping pages to real search intent, then writing or reworking them to answer it clearly.
- Local SEOGoogle Business Profile, citations, reviews and location pages for businesses that serve a place.
- Digital PR & authorityEarning the mentions and links that make a domain credible in a category.
- AI & answer-engine visibilityClear entities, structured content and factual, well-formatted pages that AI systems can quote with confidence.
- ReportingVisibility, rankings and — most importantly — the enquiries that follow, in one view.
A deliberate sequence
Audit
A full picture of where you stand: technical issues, content gaps, local presence and how you appear in AI answers today.
Fix the foundations
Clear the technical and structural problems that hold everything else back.
Build content & authority
Publish the pages that deserve to rank and earn the signals that help them.
Measure & iterate
Track movement, double down on what works, and revisit the plan each quarter.
An honest picture
Search is a compounding channel, not a switch. The early weeks are about fixing foundations; visibility and enquiry volume build over the months that follow. How fast depends on your starting point and how competitive your category is — we'll be specific about both after the audit.
Scope, deliverables and any targets for a specific engagement are set in a signed proposal — not promised in advance of seeing your account and market.
Your business could be our next success story
Every result on this site started with a 15-minute conversation. Let's have yours.
Book a free growth audit