Industry

AdExcel in Manufacturing & Distribution

Manufacturers and distributors sell to dealers, trade buyers and end customers at the same time. AdExcel's work in this sector — from a Vijayawada netting distributor to a Hyderabad seed manufacturer — focuses on making the product range findable and building enquiries from the right buyers.

In this sector

What we've worked on

AdExcel has worked with two businesses in this sector. The engagements below show the shape of that work — the platforms used and what each was set up to achieve. The same thinking carries into new manufacturing accounts.

Read the related case studies

Clients we've supported

Manufacturing & Distribution

Assure Nets
Safety & industrial netting distribution
Digital marketing · Google Ads · Meta
Vijayawada
Esha Agri Seeds
Vegetable hybrid seed manufacturing
Digital marketing · Google Ads · Meta
What matters here

The things this sector rewards

Dealer and end-buyer demand at once

The same campaign often has to reach trade partners and the people who use the product. Messaging and targeting are split accordingly.

Catalogue depth

A wide product range needs a site structure and search presence that lets a buyer find the exact grade or variety they need.

Seasonal and regional buying

Agricultural and construction demand moves with the season and the region. Spend is planned around that pattern.

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