Advertiser side and publisher side
For advertisers, programmatic is reach beyond search and social — the open web, streaming TV and audio — with controls on context and frequency. For publishers, it's the ad-operations and monetization work: ad server, SSP and header-bidding setup, campaign management and yield. AdExcel does both.
The work, in plain terms
- Programmatic display, video & nativeAcross the open web, at scale, with frequency control.
- CTV / OTT & digital audioReaching audiences on connected TV and streaming audio.
- Audience strategyProspecting and retargeting segments, with brand-safety and inventory-quality controls on where ads run.
- Campaign trafficking & QAInsertion orders, creative setup, tag checks and go-live checks.
- Publisher ad operationsAd server, SSP and header-bidding setup; campaign management; discrepancy and reporting handling.
- Yield optimisationFor publishers, improving fill and revenue from inventory you already have.
A deliberate sequence
Define objectives & guardrails
The goal, the KPIs, and the lines you won't cross on placement and spend.
Build audiences & inventory
The segments to reach and the inventory to use or avoid.
Traffic & QA
Set everything up and check it before budget moves.
Monitor and optimise daily
Delivery, pacing, placement quality and performance — shifting spend to what works.
An honest picture
For advertisers, programmatic extends reach well beyond search and social while keeping control over context and frequency. For publishers, the ad-ops side means cleaner delivery, fewer discrepancies and better use of the inventory you already have. Platforms and scope are set per engagement.
Scope, deliverables and any targets for a specific engagement are set in a signed proposal — not promised in advance of seeing your account and market.
Your business could be our next success story
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