In this sector
What we've worked on
AdExcel has worked with two businesses in this sector. The engagements below show the shape of that work — the platforms used and what each was set up to achieve. The same thinking carries into new media accounts.
Clients we've supported
Media & Research
SES Media
Digital marketing · Google Ads · Meta
Digital Intelligency
Digital marketing · Google Ads · Meta
What matters here
The things this sector rewards
Credibility carries the sale
Case-focused content, clear service pages and proof do more than brand adjectives for a considered B2B purchase.
Long buying cycles
Prospects research for weeks before making contact. Search visibility and content do the early work.
Precise audiences
The buyer is a specific role in a specific kind of company. Targeting and messaging are built around that, not broad reach.
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