Accountable to the number that matters
A campaign that generates cheap clicks and no revenue is a failure with good-looking reports. AdExcel builds paid-media accounts around the true cost per outcome you can afford, instruments the tracking to prove it, and manages toward that — across Google, Meta, LinkedIn and Microsoft.
The work, in plain terms
- Google AdsSearch, Performance Max and Demand Gen, structured for control and clean data.
- Meta AdsFacebook and Instagram prospecting and retargeting.
- LinkedIn & Microsoft AdsWhere the audience or the deal size justifies it.
- Conversion trackingProper measurement, including offline and CRM conversions, so bidding optimises toward revenue — not form fills.
- Landing pages & offersTesting the page and the offer, not only the ad.
- Ongoing optimisationWeekly management of budgets, bids, audiences, creative and negative keywords.
A deliberate sequence
Set the target
The real cost per outcome you can afford, and the outcome that actually matters to the business.
Instrument first
Get tracking right before spend scales. Bad data wastes budget quietly.
Launch lean
Tight, well-structured campaigns rather than a sprawling account.
Optimise on the outcome
Move budget to what converts; cut what doesn't; then scale deliberately.
An honest picture
Once tracking is sound and campaigns have run long enough to learn, spend concentrates on the queries, audiences and creative that produce results, and you can see the line from budget to business outcome. We don't quote a guaranteed cost-per-lead or ROAS before seeing your account and market — anyone who does is guessing.
Scope, deliverables and any targets for a specific engagement are set in a signed proposal — not promised in advance of seeing your account and market.
Your business could be our next success story
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