Make the numbers trustworthy
Most marketing teams have plenty of data and not much confidence in it. AdExcel fixes the tracking first, brings the sources into one place, and then runs a regular review that turns the dashboard into decisions rather than decoration.
The work, in plain terms
- Measurement planningDefining the KPIs that matter and how each one is captured.
- GA4 & Tag ManagerAnalytics and tag setup, including server-side tagging where it helps.
- Conversion trackingWeb, offline and CRM conversions wired through to the ad platforms.
- Consent & data qualityChecks that the data is complete, compliant and believable.
- DashboardsLooker Studio and similar, combining ad platforms, analytics and CRM into one view.
- Performance reviewsA regular readout of what's working, what isn't, and what to change.
A deliberate sequence
Agree what good looks like
The outcomes, and the numbers that represent them.
Build tracking to capture it
Accurately, once.
Bring the sources together
One place to look instead of five browser tabs.
Review on a cadence
And turn each review into a decision.
An honest picture
One source of truth for marketing performance, far less time spent assembling reports by hand, and a clear basis for the next budget and channel decision.
Scope, deliverables and any targets for a specific engagement are set in a signed proposal — not promised in advance of seeing your account and market.
Your business could be our next success story
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